While in New York I stopped by the Birchbox Flagship Store located at 433 West Broadway in Soho. Most of us know Birchbox for their monthly subscription boxes but if you were able to stop by one of their #Birchboxinmycity Road Trip Destinations last year you were able to catch a glimpse of what their store setup looks like road trip style (Los Angeles covered in this post here). If you’re in NYC I highly recommend giving this store a visit. For the ladies who travel with their husbands, boyfriends or brothers – it’s not just a store for women, there’s an entire floor dedicated to men’s grooming and lifestyle. You can bring your male travel companions with you, send him to men’s floor while you look at makeup, skincare and fragrance and don’t have to worry about him being bored or impatient while you shop
This store is really a one-stop-shop for beauty and skincare essentials. As mentioned in my last post, between Birchbox and Space NK I found that they carried all the items I would need for a week’s worth of travel. One of the nice things about Birchbox is that they have curated Discovery Sets stocked with minis in addition to travel-sized beauty items you can buy so you don’t have to worry about buying large full size items that you can’t bring put inside a carry-on. I will say though during my trip I ended up picking up quite a few full-sized liquids over the security limit. I ended up shipping items in a large FedEx box home so I didn’t have to check it. (More on this in my packing post soon.)
Onto a look inside the beautiful store. Birchbox organizes their store by product category rather than having brand-dedicated sections. The staff at the store is very helpful and knowledgeable – if you need help picking out items someone is there to guide you and give recommendations. There are two levels, the ground level is for women and there’s a lower level for me.
Sun care, hair care, Oribe Travel Surf Set and Volume Set Trios (both reviewed here) alongside the limited-edition Sunny Side Boxes for summer:
Smith and Cult polishes:
More Hair Care to explore:
Makeup:
Skincare shown on the left, Discovery Sets on the right:
At the end of the store they have a Build Your Own Birchbox station where you can pick out 5 items to build your own box. You pick out 1 item from 5 categories covering skincare, body, fragrance, makeup and hair.
A look at the Men’s Shop with grooming, skincare, fragrance and body care and BYOB stations:
A few last shots of the women’s shop:
I built two Birchboxes in the store, one for husband (he did not go to the store with me) and one for myself. Inside my husband’s are minis of Baxter of California Grooming Lotion (his favorite hair grooming product), Baxter Facial Scrub, Eau Profonde Cologne, Junk Stuff (the name got me lol), Under Eye Patches, and a USB Cable – the men’s boxes have a lifestyle option.
For mine I picked out minis of Coola Sport Sunscreen in Fresh Mango SPF 50, Malin+Goetz Peppermint Shampoo, Avene Cleanance Cleansing Gel, Comptoir Sud Pacific Vanille Abricot and Mally Shadow Stick in Copper Rose.
So happy I was able to stop by the store and that the social team let me take photographs to my heart’s desire. I visited bright and early right when the store opened and had a lot of fun exploring. I think I could have spent an entire day inside – everything is very clean and organized which makes for a great shopping experience.
If you are in the area I highly recommend giving it a visit for a fun yet relaxing beauty shopping experience. Hope you enjoyed taking a peek inside the store! For those planning a visit, check out their Birchbox Soho page for location, hours and store events.
